Color Business Cards VS Regular

Often entrepreneurs and business owners forget that business card isn’t just a piece of paper with their name, address and phone number on it. Business cards have to be visible, fun, entertaining and be remembered. Boring black and white text won’t do that job very well. So to remind and prove to you I will show what a little color can do with a business card.

Black and white aren’t colors at all

Here you can see a regular black and white card I designed for example. Although many business cards don’t even have any B&W pictures I didn’t want to waste time and space and just made this one:

As you can see it has nothing that would make it noticeable in a stack of other regular business cards.

A picture tells more than 1000 words, but a picture with color says more than a stack of books

Now as you can see I added color to this goldfish. Now we have more than many others, we have a business card with color.

Now if there were only black and white cards in the deck, we would already be winners, but we’re not the only ones who bothered using color.

People like pretty things

Although my very artful drawing of a goldfish might be better than a black and white version, it is still very simple and can’t say very pretty. If you have a product that looks good don’t be afraid to show it on your business card and I don’t mean an ugly drawing that might have been made by a five year old.

So, we have a beautiful goldfish, or at least we can purchase one one from shutterstock.com. Now we have to just use it:

You can see that our goldfish photo business card looks much better now. If three stores would have this kind of cards, which one would you choose. First two look too cheap and leave a less professional impression.

Two sides are better than one

Now to enhance this professional, non-cheap and eye catching look we could use the other side which too often is left blank.

Now it’s your choice, whether you order a bunch of cheap business cards that have a repelling effect to your customers… or you invest a little more time and money in creating great eye catching marketing tools that will leave a positive impression to your future customers.