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Graphic Business Cards

Do you work in the graphic design industry? If so, you probably already know how important it is that you carry graphic business cards on you at all times. You never know when you'll run across a potential client that wants your contact information. And the last thing you want to be at that point in time is empty-handed.

Even if you already have graphic business cards, it might be time for an upgrade. After all, design trends are changing all the time and if you don't keep up with the curve, you may very well be left behind. Thankfully, there's an easy way to remedy this: design new graphic business cards yourself or hire someone to do it for you. Why would a designer hire another designer to create graphic business cards for them, you might be wondering? Sometimes, it's necessary to get an outsider's opinion that isn't intimately familiar with your company to give your branding an image makeover.

Beyond just image issues, however, you need to make sure all of the information on your graphic business cards is current and correct. There's nothing more embarrassing than handing out graphic business cards to a potential client only to realize the information contained on them is out of date or incorrect.

Some information that you need double check to make sure is included on your graphic design business cards is your full name and your title or position, your business address, contact phone number and website address. Lay out all of this information on your graphic business cards in a logical fashion. Most likely, you'll want to stack each item of information on top of each other for better organization and flow. To determine if the layout of your graphic business cards is working, evaluate it as you would someone else's cards. Does the placement of the information make sense? It is easy to read? Does one item of information flow seamlessly to the next? If you've answered yes to each of these questions, you more than likely have a decent design that is, at the very least, legible to your potential customers.

If you are considering re-branding your business, now is the time to do it as well. With a business card redesign, you can take this opportunity to evaluate the rest of your marketing materials to see if they could use some improvement, or if it's just time for an update. Use a logo that accurately describes your business and place it on a prominent spot on your graphic business cards. Even though you are a designer, keep the design elements on the graphic business cards simple. You don't want to offend anyone's eyes or make it too colorful or cluttered. This would reflect poorly on your design skills anyway. When it doubt, stick with the K.I.S.S. method, or keep it simple, stupid. Simpler is always better when it comes to graphic business cards, so be straightforward with your design and you'll reap the rewards.