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Modeling is one of the most competitive professions in the world. One of the most common things every model faces when building his or her career is the seemingly impossible challenge of staying fresh in the mind of those interested. This has nothing to do with how right or wrong you are for a particular gig, but rather because casting directors and other decision makers simply see so many people applying.
One way to stay fresh in the mind of those hiring is to leave them with your professional model business card.
This may seem a little redundant if you are creating industry standard supplemental, such as headshots and postcards, but every bit helps. Creating your own professional model business cards might just mean the difference between landing that gig that leads to the next big gig and … not.
As a professional model, you understand the importance of attraction and how it works on people. Though you may not have studied it extensively, you probably know the fundamentals: for the most part, it all comes down to the visuals. Business cards are no exception.
Consider the presentation of your business card when setting out to create your own. Whether you plan on designing your own layout or selecting from the variety of pre-made templates, keep in mind how it enhances the experience of looking at your card. While it may seem silly, it really can make all the difference. For example, would you rather contact someone with a card focused on conveying one simple, yet beautiful photograph, or someone featuring 10 photographs along with text and flare?
Keep it simple.
One of the best ways to achieve this is to make use of both sides of the business card. Perhaps include a small version of your picture on one side along with your name and contact information on the opposite. This will help strike people visually, yet provide them the information needed to contact you later.
If you do plan on making use of headshots and postcards, this is the perfect time to coordinate how the overall brand of you as a model will look. Just as a large brand company creates a recognizable image for their company, you have the opportunity to do this with your various materials. One possible way to achieve this is through a common text, color scheme, graphic, and more. Think about what make recognizable brands so recognizable, then approach your own brand the same way.
Overall, the key here is to strike your viewer with a powerful visual impact. In addition to presenting a powerful image upfront, you want your materials to work together so that when the casting director sees your business card, he or she can locate or remember the headshot or postcard seen earlier.
Even if you are not planning on creating a combination effect, consider how your visual presentation of your business card will impact the viewer. Ask yourself whether the impression is positive or negative, and make changes accordingly.