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Finding money on the ground is perhaps one of the most exciting thrills we've all experienced at one point or another ... it's something we'd all gladly experience again and again.
With this in mind, consider how you'd like to attract customers to your business. One option is to combine that feeling of excitement and thrill with the goal of finding new customers. To do this, you can implement money business cards - business cards designed to look like a $5, $10, or even $100 bill. These cards are usually folded in half, offering the illusion that the dollar bill is in fact folded. However this is where you conceal the true identity of the card, which is to promote your business. While there can be inefficient ways to put this tactic to use, there are quite a few effective ways as well. Starting with the inefficient, you probably won't find much success by throwing your card wherever and hope it lands in the hands of someone that happens to be interested or in need of what you need. The effective side - placing your money business cards in optimal places can increase the chance of landing in the hands of someone interested.
One such place to start targeting specific customers is a bookstore or magazine rack. Placing your card along the shelf or floor of a specific area will likely lead to someone that you're targeting to pick it up and notice your business. For example, if your in the computer repair business, you might drop your $20 money business card in the computer section, or even leave it within the magazine itself, in order to target and connect with those looking at computer magazines. This applies to the various areas throughout a bookstore as well.
To get started with the design of your money business card, consider thinking about what type of money you'd like to use (what amount), and what information you want to include on your card. While some might prefer to leave their office number, other might prefer to leave their website if they don't have an office set up yet. Leaving your cell number in public probably isn't the best idea, so be sure to consider your options before sending your design to the printer.
Because everyone is pretty much in need of money (who couldn't use more of it?) a money business card campaign will likely increase the visibility and awareness of your brand, bring in more customers, and boost your presence within your niche. Many printers have templates already ready to go, so be sure to ask your specialist for instructions or more information if you're interested.
Overall, the idea is to attract new customers to your business and offer a laugh in the process. Creating a cleaver campaign that ties into the actual money presentation will help avoid extreme disappointment from your potential customers, so be sure to consider the possible campaigns you might be able to run. For example, presenting your business name along side copy that informs the customer they could save $100 or more per month by using your services might be a good way to drive the point home.