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Business cards are designed to make it simple and easy for people to identify your business at a glance. That is, when flipping through a stack of company cards, they just have to scan over yours to see who you are, what you do and how to get a hold of you. This applies to any business type, even if you run a painting business.
It doesn't matter if you paint houses or canvases, your painting business cards should be one of the most effective ways to sell and promote your company. Since what you do is artistic in its very nature, the cards should reflect that. In fact, potential clients and customers will likely expect that your painting business cards exude an even more professional and artistic composition, since working with how things look is your speciality.
Granted, designing business cards is another skill altogether, but the average consumer doesn't know that. That's why you have to pay extra attention to how your painting business cards look, perhaps even more so than other companies do. Take the time to come up with an elegant design that reflects your brand and business. Take the time to consult with a professional designer to come up with a logo or branding image that suits your business well.
Even if you already have a design in mind, you should still consult with a professional to make sure your painting business cards are designed in such a way that they can be printed properly. If design files aren't set up right, the prints might be sloppy, so it's a good idea to talk with someone who knows what they're doing to get the right look.
Beyond design, your painting business cards also need to contain information about you. After all, that's the real purpose of a business card, right? But it can't just include any old information. And it can't include every last tidbit about you, either. It needs to include the right information and the right amount of information.
All business cards tend to incorporate the same information, so your painting business cards will likely need to include the following:
- Your company's name: This should be separated from the rest of the information and most likely positioned more closely to the logo or brand image.
- Your name: Located down slightly from the company name, list your name.
- Title: If you have a title, include it directly below your name.
- Contact information: This is the meat and potatoes of your painting business cards. It should include your phone number, fax number if you have one, e-mail address and website. Each of these items should be on their own line or separated far enough apart from one another that they are distinct and readable as individual items.
Constructing your painting business cards isn't all that difficult. Committing to their excellence, however, might be another story. Thankfully, the effort you put in now will pay off later down the line.