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It might sound funny at first, but you should seriously consider getting yourself pink business cards. Why, you might be wondering? We'll get more into that in just a bit, but for now, think of it this way: pink business cards are attention-getting, bright and make you stand out from the crowd.
The real question should be, why not? After all, a bright pink business card is a surefire way to stand out from the crowd and make your business stick out from the competition. You could be known as that business with the pink business cards, and while that might seem like a bad thing, it's really not. After all, it means your business has an identifying trait. And anything that's positive that your business can be known for is a good thing.
Pink business cards can also be a good way to tie your brand into every aspect of your business. For instance, if you have a salon, a candy shop, sell lingerie or make baby products, pink is the perfect color for you. It can coordinate with your products and goes right along with the ideas of what your brand should be. It plays into customer expectations and helps you stand out at the same time. And you can't get much more convenient than that.
Now, the pink business card isn't meant for everyone. It might strike the perfect cord with a frozen yogurt business or vintage boutique, but it just might not work for a tire repair shop or a tax consulting firm. Pink exudes a sense of fun and carefree attitude that might not be as appreciated on a law office business card than it would be on promotional materials for an ice cream shop. That's not to say that you can't take a chance with the look and feel of your brand, but pink is such a bright color that if it's not done right, it can call attention to itself for all the wrong reasons. If you feel pink would exude an unprofessional appearance for your business, you should maybe consider going with another color as well.
Just because a business card is pink, doesn't mean it has to be knock you off your feet hot pink. That can be fun, certainly, but you can go for a softer baby pink if you sell cotton candy for a living, or perhaps a peachy pink if you just want a soft and lovely color as the backdrop of your pink business card.
If a solid pink business card is too much for you, also consider the possibility of using a pink logo or pink text to give your branding some edge without being overdone. These are just a few things to think about when coming up with the image for your pink business cards.
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