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Whether you are a busy catering professional or an artist, the business card can help you make new connections you might not have been able to reach otherwise. Here's how it works: you meet someone and pass them your card, they hang on to your card until they need it, a friend of theirs reveals they need someone with your skills or experience and they pass your card along. This type of sequence is not likely without a professional business card. That said, it's a bit easier said than done. In order to impress that first person you met, you will need to consider investing your time with the actual business card design. If you don't know much about visual design, that's okay … just go with what looks good to you. Try to be as objective as possible and remember that the best way to appear professional, even if you're not, is to keep it simple. Approaching the design of your card doesn't have to be a major challenge when approaching with the intention of keeping it simple. Pay close attention to some of the most recognizable brands and you will notice most of them have logos or names that air on the side of simple. So what does simple design mean exactly? Simple design is made up of three basic aspects: color, composition, and information. The key is to combine all three in a minimalist way. To get started, consider what color you want to work with - there's no rule to how many or how little you work with, but the best cards will most likely employ one or two. For those interested in two colors, the best option is to go with complementary colors, such as black and white, blue and orange, or purple and yellow. If you're interested in creating a black and white card, you're probably going to be using black in terms of ink, so you might want to add an extra splash of color to give your card a little pop of interest. Once you have your colors set, consider the information you want to provide the viewer. This information might include your name, business name, company address, phone number, and website. It will depend on your business and niche, but overall, you will want to include your name and some form of contact information. Continue on in the design process to composing the information - many refer to this as the layout. How do you want your information to be presented? If you aren't sure, keep it simple by placing the name of your brand near the top of the card with your contact information under your name. If you have a logo, consider placing in between your name and contact information. If you aren't sure about the design of your business card, consider looking through the samples online for ideas and inspiration. The business card design process is one of the most important aspects of creating your first impression, so be sure to take your time whilst going through it and maintain an objective perspective of your card. |