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While color may impact viewers psychologically, there is another way to creative a positive impact with the viewer of your business card … or rather, the holder. Creating something that not only conveys your message or information visually, but also physically. Raised business cards can improve the first impression you make on your potential customer or professional contact. It doesn't need to be elaborate or obvious to make the positive impact you are looking to achieve; rather, it just needs to add to the experience of discovering you. This aspect of your business car needs to be locked down during the design process, as it will be created along with the visual elements f your card. If you have yet to create your own business cards, but you would like to jump right in with raised business cards, consider the following a basic approach to achieving the business cards you want for your business. First, think about what colors you want to implement on to the card. Consider the various text styles available and how they might impact your viewer. Once you have that down, move on to the actual bits of information you want to include. This might be anything from your name, business brand, phone number, social profiles online, or website. You might include all of the above or merely one – there isn't a right or wrong way to go about it, so long as it helps you achieve what you want to achieve with your business card. Next, consider the layout of the information and how it plays a part in the impression you're making on your viewer as they read it. Next think about what elements you want raised on your card. You might consider raising the business name only, or all of the text as a whole. Another aspect to consider during this part of the process of making your own business cards is whether or not you want to add any flare. Borders can help create a sense of structure and composure. If you are raising several areas of your card, this area might be one of those to consider. Overall, adding a bit of physical style to your card might just be the difference between you and the next company in the eyes of your customer, so if you are considering it, be sure to think about the points above. Check out samples of cards that have been printed and visit any portfolios you can actually touch to get an idea of what the raised effect will look and feel like on your own card. No matter what industry or niche of business you are in, the raised business card can help differentiate you from the crowd simply due to the fact many people rarely implement the effect … not because it's unpopular by any means, but rather because it goes above and beyond what most people think about in terms of their card. Create the best card you can with the effects and design tools you have at your disposal. |