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While everybody is trying to create business cards that are loaded with creative features, pictures and fonts, simple business cards may bring your company more attention than the complicated ones. With simple business cards, you can get your information out to potential clients and customers without spending too much money on creating and producing your cards.
Your simple business cards should be just that - simple. White cards with black lettering are all you need to keep things simple and to get the important information dispersed to your potential customers. Choose a basic classic font for the writing to show your potential clients that you are more interested in passing along information rather than creating flashy business cards.
When creating your simple business cards, be sure to include the essential information so people can contact you when they are in need of your products or services. Your business name should be one of the most important parts of your simple business cards. If you are a person doing business without a business name, be sure to put your name prominently on the cards. You can sound more professional by using an initial in your name, too. For instance, instead of putting your first name, use your first initial, full middle name and full last name. You can also use an initial for your middle name. Either way, an initial inserted somewhere in your name gives it a better ring than just listing your first and last name.
After your business name or your personal name, your contact information should be listed on your simple business cards. If you do business out of your home, you may or may not want to list your home address depending on the type of business you operate. If your work is mostly done from home and there is no need for clients to come to your home, it may not be necessary to put your home address on your simple business cards. Your phone number and email address should be listed, however, so clients can reach you easily.
When listing your email address on your simple business cards, you should choose a professional email address specifically for business purposes. Your email address should say something about your business and include either your business name or something about the products or services you provide within the address. For instance, if you operate a handyman service, your email address should include something along those lines, such as "handyman services," "home improvement" or something similar.
Finally, try to sum up your business in a few words or a tag line to let potential clients know what you do. A short phrase under your business name will get attention and it will tell clients what you do in a nutshell.
Once you have created and printed a bunch of simple business cards, you can start handing them out to everybody you know. Always carry a small stack of them with you to hand out to potential new customers.