What Custom Business Card Design really is?

Many people think that they are going to get a new cool custom business card, order one and what do they get? Same thing as any other “custom business card” owner.

Designing custom business cards isn’t just about sticking a new picture on the background or changing the color of the font. REAL design is about creating something completely new. It is about combining two or more things that haven’t been combined before. It is about applying a new approach, it is about delivering an old product in a new shape.

Let’s take this Dániel Perlaky’s design for Tribeza magazine. What does this illustration show us? A house with a different color?

No, it isn’t a house. It’s a place where you want to live. It is a building with a different shape. Hell even living in it feels different.

Or at least it’s what this image conveys. And this is what your Custom Business Cards should do: they should create a feeling that your business is different, better, ahead of time and best choice for them.

You can’t do this by just sticking a logo or a different background on a white piece of paper.

If you want inspiration for truly original business cards, then check this out: Business cards on flickr.com